How Marketing Leaders Can Overcome Lead Identification and Quality Challenges To explore the real-world challenges faced by B2B marketers, we sat down with a panel of demand generation professionals. In this article, we dig deeper into what’s blocking marketing teams from building high-performing pipelines. One challenge rose to [...]
B2B Marketer’s Guide to Building Trust with Buyers The Tech Marketer’s Playbook for Winning Over Every Buyer Persona Discover the five distinct B2B tech buyer personas and their core motivations. Understand the precise question each persona asks before engaging in the buying journey, enabling you to tailor your [...]
Evolution of B2B Tech Buyers’ Priorities from 2024 to 2025 The world of B2B tech purchasing is in constant motion, yet anchored in a few unshakable truths. Both the 2024 and 2025 Tech Buyer Surveys revealed that trust, proof of value, and tailored messaging remain central to decision-making. [...]
Thank you for your interest in the B2B Marketer’s Guide to Building Trust with Buyers! ACCESS THE GUIDE NOW A copy of the guide is also on its way to your inbox. Interested in learning more about B2B buyer personas? [...]
Content Strategies to Engage Buyers Unlock the secrets to capturing buyers’ attention and guiding them through their purchasing decisions. This infographic provides critical insights into the content types that resonate most with B2B decision makers, empowering you to optimize your marketing efforts and drive conversions. Get the [...]
Thank you for your interest in Content Strategies to Engage Buyers! ACCESS THE INFOGRAPHIC NOW A copy of the infographic is also on its way to your inbox. Interested in learning more about buyer engagement? Proven Methods to Engage [...]
The Long-Game Buyer: Inside the Mind of the Strategic Planner Persona The 2025 Tech Buyer Persona SeriesThis article marks the final installment in our deep dive series exploring the five key B2B tech buyer personas revealed in the 2025 Tech Buyer Preferences Survey. Throughout this series, we’ve uncovered the [...]
Why Trust Wins: Understanding the Relationship-Driven Influencer Buyer Persona About the Tech Buyer Persona Series This article is part of an ongoing series based on the 2025 Tech Buyer Preferences Survey. The series uncovers critical insights into how B2B technology buyers think, act, and decide, helping sales [...]
Innovative Leaders: The Visionary Persona Driving Transformation in B2B Buying Decisions Tech buyers aren’t just looking to solve today's problems, they’re already thinking about tomorrow’s opportunities. Among the five distinct buyer personas uncovered in the 2025 Tech Buyer Preferences Survey, one stands out for their drive to reshape [...]
Unlocking the Power of the Cost-Conscious Tech Buyer The 2025 Tech Buyers’ Preferences Survey revealed a powerful insight: among C-level technology buyers, the most dominant behavioral persona (at 40%) is the Cost-Conscious Buyer. These leaders aren’t simply cautious with budgets; they’re strategic decision-makers focused on extracting maximum value [...]