Demand Generation Insights B2B Marketers Need to Know The way businesses approach demand generation is evolving. Success requires a strategic focus on measurable ROI, stronger sales and marketing alignment, AI-driven efficiency, and full-funnel engagement. This infographic explores key trends and actionable insights for optimizing your demand generation strategy. [...]
Thank you for your interest in Demand Generation Insights B2B Marketers Need to Know! ACCESS THE INFOGRAPHIC NOW A copy of the infographic is also on its way to your inbox. Reaching buyers early and knowing what they want is tough. As decision-making becomes more complex [...]
Thank you for your interest in State of Demand Generation 2025 Report! ACCESS THE REPORT NOW A copy of the report is also on its way to your inbox. Reaching buyers early and knowing what they want is tough. As decision-making becomes more complex and [...]
State of Demand Generation 2025: Insights and Trends Discover the key trends shaping demand generation in 2025. This report explores how AI, sales enablement, compliance, and full-funnel strategies are driving real revenue impact. Learn how to adapt, optimize, and stay ahead in an evolving marketing landscape. Get Your [...]
The Future of Demand Generation: Full-Funnel Success in 2025 Over the past few years, demand generation has evolved significantly. While the fundamentals remain essential, macroeconomic conditions have forced businesses to refine their strategies. The pandemic accelerated digital-first marketing and increased demand generation through online channels like content syndication, [...]
Five Major Demand Generation Challenges in Technology and Finance (and How to Overcome Them) The finance and technology industries are facing various challenges in 2025’s increasingly complex and competitive market. Success in 2025 depends on overcoming these challenges and finding creative approaches to demand generation will be essential [...]
BlueWhale Research Achieves ISO 27001 and ISO 27701 Certifications for Information Security (ISMS) and Privacy Information Management (PIMS) Systems RENO, Nevada — BlueWhale Research, Inc., a trusted provider of specialized and innovative demand generation services to leading B2B Technology organizations, announces its achievement of two internationally recognized standard [...]
Four Ways Transparency Benefits Your Lead Generation Program By James Oberhausen, Co-Founder and Chief Executive Officer There is a significant gap between the transparency B2B buyers expect and what vendors provide. This is especially true in the lead generation industry, where transparency and reliability are often rare, leaving [...]
Managing Personal Information in the Age of GDPR By Thomas Stocking, Chief Information Security Officer It’s hard to be a data manager these days. The use of data for business over the last decade and a half has driven a huge explosion in advertising with targeted ads and [...]
Zero-Party Data’s Role in B2B By Thomas Stocking, Chief Information Security Officer There’s a new term floating around Marketing circles: zero-party data. What is it? Well, the concept is a bit murky. The distinction lies between a customer’s data that they supply for the purposes of doing business [...]