The comprehensive list of terms and concepts that you need to thrive in today’s B2B marketing landscape.
Lead generation is the process of acquiring prospects who show interest in your solution. Lead generation can happen through content, ads, webinars, search, or outbound outreach. It plays a foundational role in demand generation.
Lead qualification is evaluating whether a lead is a good fit and is exhibiting signals of interest. Qualification considers factors like ICP fit, engagement, and readiness. It determines routing to sales or marketing nurture paths.
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