Definition

What is pay-per-click (PPC)?

Pay-Per-Click (PPC) is an advertising model where advertisers pay only when someone clicks their ad. PPC is common in search advertising (Google Ads) and some social ads. It emphasizes efficiency and direct response.

Why PPC Matters

PPC provides controllable demand capture but requires tight targeting to remain profitable in B2B.

Use Cases

Capturing prospects at the exact moment they are searching for a solution.

FAQs

How does PPC fit into B2B demand generation?

PPC captures active intent through search ads. It delivers immediate visibility.

Why is PPC expensive in competitive B2B markets?

High buyer value drives bidding competition.

How can B2B teams improve PPC efficiency?

Through intent-driven keywords and landing page optimization.

Related Terms

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