Definition

What is engagement rate?

Enagement rate is a measure of how actively users interact with content. It includes clicks, opens, time spent, and interactions.

Why Engagement Rate Matters

Engagement rate indicates content relevance and buyer interest.

Use Cases

Identifying which topics are currently “trending” with the target audience.

FAQs

Why does engagement rate matter in B2B?

Depth of engagement indicates interest.

How should engagement be measured?

By meaningful interactions.

What indicates a strong engagement rate?

High-quality interactions such as time spent, repeat visits, and content depth signal stronger buyer interest.

Related Terms

Related Content

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