Cost per mille (CPM) is the cost to deliver 1,000 ad impressions. CPM is used in display, video, and programmatic advertising to measure reach-based efficiency. It is an ideal measurement for awareness campaigns where visibility is the main goal.
CPM matters for reach and awareness strategies, especially in ABM and intent amplification where visibility precedes conversion.
Calculating the cost of brand visibility and reach within a specific Target Account List.
CPM for an ADS campaign is the cost per 1,000 impressions, used to measure the efficiency and visibility of reach-based campaigns.
CPM aligns with awareness and account reach objectives. It supports impression-based buying models.
By measuring account coverage, frequency, and engagement quality. CPM must align to reach goals.
In ABM, awareness, and intent amplification campaigns.
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