Resource Center: Understanding and Engaging Tech Buyers
Actionable Insights for B2B Tech Marketers
Gain strategic insights into the needs and preferences of today’s technology buyers to craft effective messaging and campaigns. This comprehensive guide offers a collection of tools and insights to help you align your marketing strategy with what matters most to your audience. The Resource Center is your ultimate destination for insights from the 2025 Tech Buyer Preferences Survey of senior decision makers at over 350 Software and Finance companies.
Elevate your marketing strategy:
- Understand how tech buyers discover and assess new solutions.
- Learn the core motivators behind technology purchasing decisions.
- Discover effective content formats and messaging that resonate with buyers.
- Leverage insights to build trust and drive higher conversion rates throughout the buying journey.