The comprehensive list of terms and concepts that you need to thrive in today’s B2B marketing landscape.
Business intelligence data includes insights about a company’s size, revenue, industry, technology usage, intent signals, and financial health. This data helps prioritize accounts and tailor messaging. It forms the foundation of ICP and segmentation frameworks.
Demographics are attributes describing people, such as age, gender, income, education, and job role. Demographics influence B2B targeting when combined with firmographics. They help refine audience segmentation.
Firmographics are company-level attributes such as size, industry, revenue, location, and growth stage. Firmographics are essential for ICP building and B2B targeting. They help identify which accounts are the best fit.
First-party data is collected directly from your own channels, website, CRM, product usage, email interactions, etc. First-party data is highly reliable since it is sourced directly from owned channels and interactions.
Business contact data, or business profile information, is data describing professionals, such as name, title, email, company, and role. This information powers targeting, lead generation, and sales outreach. High-quality business data is key for ABM and personalization.
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