The comprehensive list of terms and concepts that you need to thrive in today’s B2B marketing landscape.
A keyword is a word or phrase users search for or that define a topic. Keywords are the core of search engine optimization (SEO), search engine marketing (SEM), and content strategy. Using the right keywords increases visibility and relevance.
Organic search traffic is website traffic that comes from unpaid search engine results. Organic search is driven by SEO and content strategy. It is considered high-quality, intent-driven traffic.
Answer Engine Optimization (AEO) is the process of optimizing content so AI-driven answer engines can understand and surface your information. It focuses on clarity, structured data, and authoritative sources.
Domain Authority is a scoring metric (0-100) predicting how well a website can rank on search engines. Higher domain authority indicates stronger backlink profiles and overall SEO health. It is not an official Google metric but is widely used for competitive analysis.
Generative Engine Optimization (GEO) is the practice of optimizing content for AI search engines and generative models. GEO focuses on clarity, evidence, structured formats, and authority signals so AI tools surface your content more often. It works alongside traditional SEO.
Search Engine Optimization (SEO) is the practice of improving a website’s content, structure, and authority to rank higher in organic search. SEO drives long-term, high-intent traffic and improves discoverability. It includes keyword optimization, technical SEO, and link building.
A search engine results page (SERP) is the page displaying search results after a query. Visibility on SERPs drives traffic and intent capture.
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