B2B Marketer’s Guide to Aligning with Sales

Sales-marketing alignment is critical for optimizing demand generation and achieving revenue growth. This guide shows marketers how to approach alignment from a new perspective: with inside sales as their direct client. Learn how the two teams can work together to align goals and expectations, enhance pipeline efficiency, and drive revenue growth.

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Understand why sales-marketing alignment is crucial for demand generation:

  • Learn how marketing can better serve inside sales.
  • Discover how to improve lead scoring and qualification.
  • Establish a continuous feedback loop between sales and marketing.