Content is no longer the currency of B2B marketing. Attention is. Demand generation strategies and practices must quickly evolve to keep pace with B2B buyers. Marketing, media, and sales professionals alike are constantly searching for new tools and services to help keep pace and gain competitive advantage. They all require better and more cost effective performance from lead generation campaigns and they need it to be delivered on a turn key basis.
Buyers engage vendors later and do their own research to determine which brands provide the products and services that best align with the specific needs of their business and they are constantly bombarded with more content from more sources. Their attention is at a premium. And the stakes have never been higher.
So just how do you attract the type of attention that converts to meaningful engagement in today’s B2B landscape?
Demand Intelligence® powered by Bombora has been created with one goal in mind: to connect our customers with B2B buyers at the right time, the right place and in the volume and timeframe required. Combining predictive intent with digital and human touch points, we activate content, qualify, progressively profile and generate engagement-ready leads that convert at scale.
“DI has been an excellent addition to the mix of channels we use to generate demand on a global scale. It regularly outperforms our other channels on an ROI basis. And the exceptional service levels with BWR ensure our programs are optimized even when we shift targets and profiles.”
– VP, Global Demand Generation