Prospects are not reading and digesting your content. Sure, they may have downloaded your assets in exchange for giving you their contact information. But then the lead goes cold. Meanwhile, SDRs don’t follow up or vet the leads that do come in. They’re hoping simply that some of them will be the right fit.
You’re wasting time and leaving money on the table by leaving demand generation to luck.
The reason prospects are left high and dry is that the content and conversations are simply irrelevant to the problems they’re facing day in and day out. Most people buy $50 CPL content syndication that fails to reframe the conversation with unique value.
You’re playing the numbers game with irrelevant content instead of playing the data game with intelligent conversations.
The solution is to engage the right people, at the right time, with the right message. Whether you are nurturing a new lead or engaging a hot prospect. Whether you are discovering the best influencers at different stages and uncovering the answer to meeting multiple KPIs or re-engaging old, tired leads. The solution boils down to data-based intelligence creating tailored, human conversations to drive better leads.