We work with you to determine your exact target audience. Identifying the companies and influencers who NEED your product is vital to a successful marketing campaign. In addition to helping you identify your target audience, we will also help you craft the messaging to ensure we get your audience’s attention.
Tactical Conversations With Your Ideal Customer Profile
We generate interest in your products by promoting your value proposition and setting you apart from the crowd. Our promotional strategy is to leverage your content to gain entry into tactical conversations with your ideal customer profile. This allows us to learn valuable information from your ICP such as current provider, potential pain points with that current provider, time frames to alleviate those pain points and their willingness to meet with your organization.
Generating the leads is the hard part, but following up correctly with the prospects we’ve identified is crucial. We offer script building and best practice techniques to help you get the best results and highest return on our programs. We have two goals: 1. Making your marketing folks look good via high ROI programs and 2. Making sure that ISRs and BDRs can have positive, revenue generating conversations with our leads.